Caves Byrrh

Around 1860, two young brothers Simon and Pallade VIOLET, decided to work as a traveling merchant and to sell haberdashery, fabrics and wine. After a long traveling experience, they decide to settle in Thuir where they open a shop where they will sell a wine flavored with many plants including cinchona. Following a lawsuit brought by the Order of Pharmacists of Montpellier, the two brothers will sell this product as an aperitif: the BYRRH was born in 1873! The small business will quickly gain importance, until it becomes a small industrial empire. Over 3 generations, the VIOLET family will elaborate and develop the cellar thanks to numerous innovations such as the arrival of the railway directly in the factory, the construction of the largest oak vat in the world, etc. Paternalistic patrons, they have applied many benefits to their employees, long before the arrival of the Popular Front. Today, production is managed by the PERNOD RICARD group, but we provide cellar visits and preserve our exceptional local heritage as much as possible! We offer traditional tours, but also themed tours, cooking and cocktail workshops and even a digital escape game.